Pushing the Malvertising Battle Upstream

ADVERTISING

Publisher, you can be forgiven if you have stared down an inbox full of angry user emails—all lambasting the latest redirect outbreak on your site or app—and thought to yourself, “Why me?”

When it comes to malvertising, it’s easy to forget that the publisher is a victim too. Its placement and property has been violated, causing a major blight in user experience. In addition, it’s been betrayed: the publisher has been let down by its trusted demand partners,