How Marketing And HR Can (And Should) Work Together


Good things tend to happen any time a company can encourage collaboration between departments, enabling employees of different backgrounds to share expertise and unite around a common goal. Sometimes, such cooperation is inevitable; other times, it requires a little initiative — and imagination.

Though perhaps not an obvious pairing, a strong partnership between marketing and human resources (or people ops, as we call human resources at GumGum) can reap substantial returns for companies looking to stand out in a competitive marketplace. The synergy stems from the inherent similarities between the two disciplines. In each case, success relies on building strong brand awareness, delivering top-notch user experience and effectively communicating a company’s values. The only difference, really, is the audience. While marketing targets current and prospective clients, in human resources (HR) the “clients” are current and prospective employees.