GumGum Verity Opens More Data To Publishers

ADVERTISING

Just in case publishers think they don't have enough data, GumGum has added several nuances to its Verity platform that provide more options to target, or not, specific advertisements based on the content on a page. 

The ad-tech solution leverages artificial intelligence technologies to scan web content -- including images -- for contextual classification that looks at the content and then tries to apply categories describing the page. It also considers keyword extraction by looking at the page to determine the most prominent keywords, and finally, the ability to identify acceptable content for the specific brand.