GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as sales director, ANZ.
Bingham was most recently commercial partnerships director at Pacific Magazines and has worked at Nine Entertainment as director of programmatic sales.
In his new role he’ll work closely with GumGum Melbourne’s sales manager Cian Evans to drive adoption of the ad tech firm’s unique offering, focusing particularly on its new programmatic-focused sales model.
Grant Bingham said: “I’m thrilled to be joining GumGum to drive demand for its innovative programmatic advertising solutions.
“It’s such an evolving time for image recognition and AI technology and the opportunity to re-position GumGum in the Australian market as a pure-play programmatic solution is very exciting.”