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Back-to-School Study Hall to Activate Shoppers

Your One-Stop Resource for Building A+ Campaigns This Season

Make the Grade with Your Ads

Top Marks to Reach Shoppers During One of the Busiest Retail Seasons

Multi-Channel Reach

Target shoppers across desktop, mobile, and OLV touchpoints.

Key Shopper Moments

Align your ads with electronics, clothing, and school-supply content to capture peak attention.

Early Engagement

Launch campaigns in July to lock in buyers before competitors do.

of back-to-school shopping begins in July

and ramps up with 34% of shopping starting in August

Reaching shoppers early will help you gain an edge on competitors

Want more back-to-school shopper trends?

Read the top consumer insights marketers need to know.

Discover New Ways to Connect with Shoppers Through The Mindset Graph™

Uncover nuanced Back-to-School segments with The Mindset Graph™:

Where Shoppers Are

Parents & students researching supplies, dorm decor, tech

Brand & Competitor Mentions

Spot where you—or they—appear (and where you don’t)

Related Contexts

Office/school supplies, shopping deals, apparel, electronics, and more

Contextual Intelligence Meets Shoppers in the Right Mindset for Back-to-School

Our AI engine ingests billions of signals daily to find people with precision and suitability.

Reach Back-To-School shoppers with GumGum Curated Segments in The Trade Desk and other leading DSPs

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Cut Through Back-to-School Clutter with A+ Creative

Captivate shoppers everywhere they are with video and high-impact ads that hit home.

Measure What Matters with Real-Time Attention Optimization

Go beyond impressions. Understand where your audience is engaged with attention measurement across every impression.

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Back-to-School Best Practices

Here are the top tips and tricks to help you cut through the noise, make an impact on your audiences and drive results for your campaigns.

Get Infographic

Ready to ace the test?

We’ve helped top auto brands boost ROI and buyer engagement, let’s do the same for you.

Activate Your Campaign Today 

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