An Interactive History of Internet Ad Targeting
Heretofore the domain of artists, academics, technologists, and early adopters, the commercial web evolves when early mammoths like AOL, Compuserve, and Netscape give users an onramp to the information superhighway. The number of websites proliferate, creating a need for search engines.
Traditional media companies pull their audiences—and their advertisers—online and advertisers follow. By 1999 online advertising is a $1 billion industry thanks to brands that buy ad space pretty much like they always did, based on context and audience size, aka site content and high visitor tallies.
Follow along with us on the journey of internet ad targeting...
Ghislaine Maxwell's Powerful Associates
Ghislaine Maxwell was arrested in July for her involvement in (or association with) Jeffrey Epstein's sex-trafficking ring. While Epstein was known...
Is Contextual Analysis the Answer to a Cookie-less World?
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Suitable Not Safe: Why Advertisers Should Lean Into Sensitive Content
In an era of meteoric social change, brand safety tactics are causing division and damaging the very reputations they’re designed to protect. It’s ...