An Interactive History of Internet Ad Targeting
Heretofore the domain of artists, academics, technologists, and early adopters, the commercial web evolves when early mammoths like AOL, Compuserve, and Netscape give users an onramp to the information superhighway. The number of websites proliferate, creating a need for search engines.
Traditional media companies pull their audiences—and their advertisers—online and advertisers follow. By 1999 online advertising is a $1 billion industry thanks to brands that buy ad space pretty much like they always did, based on context and audience size, aka site content and high visitor tallies.
Follow along with us on the journey of internet ad targeting...
When Less Is More
More than half of brand marketers and agencies are currently using the six-second bumper ad—which was introduced just two years ago—and that figure...
The Renaissance of Contextual Advertising
As access to consumers’ personal data becomes more scarce, marketers find themselves returning to a tried-and-true technique that a few short years...
The Problems With Pre-Roll
Throughout the relatively short lifespan of digital video, advertisers have tried myriad ways to make pre-roll more palatable. Yet it remains far f...