An Interactive History of Internet Ad Targeting
Heretofore the domain of artists, academics, technologists, and early adopters, the commercial web evolves when early mammoths like AOL, Compuserve, and Netscape give users an onramp to the information superhighway. The number of websites proliferate, creating a need for search engines.
Traditional media companies pull their audiences—and their advertisers—online and advertisers follow. By 1999 online advertising is a $1 billion industry thanks to brands that buy ad space pretty much like they always did, based on context and audience size, aka site content and high visitor tallies.
Follow along with us on the journey of internet ad targeting...
Why Consumers Are Watching More TV and Videos Than Ever
With 41 hours a week, 6 hours a day, and a steady increase in viewership over the last 25 years, it is safe to say that America is obsessed with TV...
The Role of Passion in Advertising
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How Getting Real About Body Image Can Boost Brand Authenticity
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