An Interactive History of Internet Ad Targeting
Heretofore the domain of artists, academics, technologists, and early adopters, the commercial web evolves when early mammoths like AOL, Compuserve, and Netscape give users an onramp to the information superhighway. The number of websites proliferate, creating a need for search engines.
Traditional media companies pull their audiences—and their advertisers—online and advertisers follow. By 1999 online advertising is a $1 billion industry thanks to brands that buy ad space pretty much like they always did, based on context and audience size, aka site content and high visitor tallies.
Follow along with us on the journey of internet ad targeting...
Why Is GumGum’s In-Video Special? Let me count the ways.
The new integrated video format we quietly launched last month is non-interruptive, unskippable, user-friendly, high impact, adaptable, easy to exe...
Brands Saying Bye to Facebook Don’t Need to Say Bye to Their Audiences
Brands large and small are taking a break from Facebook -- and for good reason. In this time of great social responsibility, we as advertisers and ...
Why Consumers Are Watching More TV and Videos Than Ever
With 41 hours a week, 6 hours a day, and a steady increase in viewership over the last 25 years, it is safe to say that America is obsessed with TV...