An Interactive History of Internet Ad Targeting
Heretofore the domain of artists, academics, technologists, and early adopters, the commercial web evolves when early mammoths like AOL, Compuserve, and Netscape give users an onramp to the information superhighway. The number of websites proliferate, creating a need for search engines.
Traditional media companies pull their audiences—and their advertisers—online and advertisers follow. By 1999 online advertising is a $1 billion industry thanks to brands that buy ad space pretty much like they always did, based on context and audience size, aka site content and high visitor tallies.
Follow along with us on the journey of internet ad targeting...
When Brand Safety Goes Bad
Here we examine a host of maladies that traditional brand safety methods can lead to—and how to find a balance between safety and common sense that...
How Physical Activity Affects Consumers’ Advertising Receptiveness
Plenty of studies have explored the eye-catching effects of moving advertisements on consumers. But what if it’s the consumers themselves who are i...
What Augmented Reality Means for Sports Sponsorships
Watch a professional sports highlight clip on Instagram or YouTube these days, and there’s a good chance you’ll see something new: Augmented realit...