What Do Publishers Think of the Emerging Forms of Advertising?
Description:
Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.
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What's inside
- Interviews with executives from ESI Media, Internet Brands, Bauer Xcel Media and Terra
- Tips for implementing native advertising on your website
- Publishers’ perspectives on programmatic, native, video, mobile and In-Image
- How In-Image advertising turn images into sources of revenue
- NYU Research: How users, especially millennials, consume content today
