- With copious Deny and Allow Lists and large-scale keyword blocking, the one-size-fits-all brand safety solutions simply haven’t worked.
- Advertisers must educate themselves about the meaning, execution and parameters of brand suitability and deliver this information to their clients.
- Before you begin adopting brand suitability solutions, it is important to fill the brand aspiration gap: determine your brand values, purpose and cultural stance and then align those values with brand actions online.
Listen to GumGum CEO, Phil Schraeder, and global marketing advisor, Lisa Licht, for a discussion moderated by AdAge about the future of online advertising in a post-cookie digital landscape.
Phil and Lisa are joined by Allison Schulte, SVP of Product at Dentsu Aegis Network, and Phil Bohn, SVP of Sales and Revenue at Mediavine, to talk about how audience targeting needs to evolve amidst a wave of privacy regulations and third-party cookie phase-outs and the role that contextual intelligence plays in creating a healthier and more sustainable digital advertising ecosystem.
Click here to download: Webinar: Summer Speakeasy, Ep3 >>