BrandRX: THE NEW BRAND SAFETY CRISIS

Description:

According to a recent study, an alarming 75 percent of brands reported at least one brand-unsafe exposure in the past year. And it’s not all about reputation and social media backlash: These incidents can do profound damage, leading to brand confusion and, in extreme cases, loss of revenue.

In this report, we’ll highlight our study’s key findings and attempt to trace the epidemic’s root causes, ultimately identifying how brands, agencies, publishers and platforms can limit their risk in a more complicated digital media environment.

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