The Advertiser’s Guide to Tokyo 2020

The Olympics is a truly global spectacle with an audience of over two billion people. Ahead of Tokyo 2020, the question for advertisers is: how can we get the attention of that audience?

Digital delivery will allow marketers to address their ads not simply on audience demographics but also contextually. The gold medal for brands is to find the creative that works best with different types of content and to optimize accordingly. This ideally will strengthen connections between consumers and brands, while also measuring the ability of the ads to drive awareness, consideration and intent.

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