The Advertiser’s Guide to Tokyo 2020
The Olympics is a truly global spectacle with an audience of over two billion people. Ahead of Tokyo 2020, the question for advertisers is: how can we get the attention of that audience?
Digital delivery will allow marketers to address their ads not simply on audience demographics but also contextually. The gold medal for brands is to find the creative that works best with different types of content and to optimize accordingly. This ideally will strengthen connections between consumers and brands, while also measuring the ability of the ads to drive awareness, consideration and intent.
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- Tokyo 2020’s 3,000 hours of coverage across 339 events means viewership will span a wide range of devices, channels and apps. We look at how this will be the first truly programmatic Olympics and what that means for brands and advertisers.
- We analyze sponsorships and how the latest digital tools bring new kinds of KPIs into view for marketers.
- We look at some technological advancements that will make Tokyo 2020 the most digital Olympics Games yet.
- Looking ahead to Tokyo 2020, we detail how our exclusive sponsorship offering lets you utilize computer vision and innovative ad units to help your brand own the conversation around the games.