The Social side of sports sponsorships Guide


Sports signage has always been viewed as a traditional media buy that’s valued on the television exposure it generates. But in today’s media environment, that’s no longer the case, as fans increasingly turn to digital channels. So shouldn’t we think about sports signage as a true cross-channel play, with the appropriate metrics to back that up?

Advancements in image recognition and artificial intelligence make tracking the social value of sports signage possible, giving brands a level of transparency that wasn’t imaginable just a few years ago.

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