CASE STUDY: ESPORTS GROW REVENUE WITH SPONSORSHIP ANALYTICS
A global esports media company and tournament organiser, whose events attract the attention of over 300k peak viewers, worked with GumGum Sports to track and analyse the impressive value they were able to deliver to their partners. This resulted in increased revenue through sponsor retention, new business, and the commercialisation of new assets.
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- The challenges this global esports company faced and why they partnered with GumGum Sports
- Four key ways the organization was able to drive value back in to their sponsorship business