Deals to Dollars: The Brand Guide to Optimizing Sponsorship Performance

Today, every brand is competing for attention. Getting ahead of the competition ultimately comes down to making strategic decisions based on accessible information. Unfortunately, some companies are stuck waiting for performance data from their sponsorship partners.

In this guide, we reveal how media value equivalency empowers marketers, turning valuable insights into action. The field of sports marketing is changing, but with the right tools, here’s how brands can stay ahead of the game.

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What's inside

  • See how brands can leverage their sponsorship data to make adjustments in real-time.
  • Get an inside look at the three-step process used to calculate the value of sponsorships.
  • Learn how to optimize sponsorship campaigns over time by making strategic adjustments.
  • Find out how media value equivalency can help power renewal plans and negotiations as sponsorship deals wind down.