CASE STUDY: ASTANA PRO TEAM STRENGTHENS PARTNERSHIPS USING SPONSORSHIP ANALYTICS

Professional UCI WorldTour cycling team and 3-time Tour de France winner Astana Pro Team wanted to retain and grow sponsorship revenue by exceeding partner expectations, forming new partnerships and bringing new assets to market. 

Download the case study to see how they achieved their sponsorship sales goals with the help of GumGum Sports’ AI-powered sponsorship analytics platform.

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What's inside

  • How Astana Pro Team used sponsorship analytics to value new assets and secure a brand new jersey sponsor.
  • How they used real-time reporting to optimize sponsorship performance and create near real-time partner reports, resulting in partner retention.