GumGum CGO Ben Plomion and top industry leaders recently sat down for a chat at IAB's State of Data Town Hall: The Future of Contextual panel. The conversation focused on the recent findings from the IAB State of Data Initiative 2021, the race to first party data and the future of contextual in a cookie-less world.
Here are some of the key highlights from the discussion: that I hope you'll find informative and useful.
The Digital Advertising Industry is at a Crossroads
With an increase in user privacy and constant changes in technology, our industry is in state of transition. With third-party cookies on their way out, 67% of data marketers are on the hunt of effective solutions.
Contextual Tech has Advanced by Leaps and Bounds
With advancements in AI technology, contextual solutions have become extremely effective. GumGum's contextual intelligence engine, Verity™ can comprehensively analyze text and image content to derive human-like understanding of a page.
Brands Have an Appetite for Contextual
The global interest in contextual advertising is increasing across digital advertising in areas such as video, social and gaming. With the right contextual provider, brands can elevate and scale their campaigns.
To watch the full video replay, please click below.