GumGum is leading the conversation about contextual advertising and its future potential as an effective, future-proof targeting solution that does not rely on third-party data.
What The Big Tech EO Means for Digital Advertisers
President Biden has signed a substantial executive order aimed at promoting competition and reining in big tech. This is an explainer on what types of practices that new EO might curtail and why contextual is a safe and stable alternative.
The Myths (and Truths) of Contextual Targeting
Contextual targeting is enjoying a resurgence this year, but unfortunately, we’ve found that along with big headlines, a few myths are still making the rounds. Here are some of the untruths we’ve decided to clear up.
Contextual Advertising 101
Definition, Uses and Potential in a Cookie-less World
IAB There's Demystifying Contextual: The Time is Now
GumGum CEO, Phil Schraeder was a guest on IAB's new talk show to chat about contextual targeting; busting myths, discussing proven results and exploring the future of contextual in the digital advertising industry.
Meet the Contextual Pioneers
A new GumGum video series that features brand and agency executives leading us into a contextual future.
The Death of Third-Party Cookies & The Rise of Contextual
The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising.
Consumers First, Contextual Next: What’s Their Take on What Works & What’s Next for Digital Advertising?
Connecting with consumers is the ultimate goal for digital advertisers. So why do we so often forget about what they actually want?
Retail & Shopper Marketing: Future Trends & How To Stay Ahead of the Game
2020 was a year of transformation for shopper marketing and commerce. Consumers adapted new shopping habits, brands shifted their marketing strategies and retailers began to invest in optimizing their online shopping experiences.
Amplify Your Social Campaigns with GumGum’s New Ad Units
GumGum is launching two new ad units, GumGum Stories and GumGum Native. GumGum Stories will repurpose Instagram stories and GumGum Native will repurpose Instagram and Facebook posts for placement within more than hundreds of premium publishers in a contextually relevant manner by leveraging GumGum’s contextual intelligence technology, Verity™.
Context + Creative: The Special Sauce of Digital Advertising
Contextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and popularity. But what is truly needed for contextual intelligence to be effective in targeting audiences online and helping brands reach their revenue targets?
Landmark Study Proves the Effectiveness of Contextual over Behavioral Targeting
The debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very important one for advertisers. With increased privacy regulations and the inevitable elimination of cookies on browsers like Apple, Firefox and soon, Chrome, marketers are in need of an alternative — and fast.
GumGum SPARK Neuro Trailer
With advertisers increasingly turning to contextual targeting in the post-third party era, we at GumGum wanted to prove once and for all what we’ve known for over a decade: that contextually relevant messaging is a key driver of advertising success.
GumGum: The Leader In Contextual Relevance
This month GumGum was honored to receive the Digiday Tech Award for Best Programmatic and Display Platform.