Contextual Advertising

GumGum is leading the conversation about contextual advertising and its future potential as an effective, future-proof targeting solution that does not rely on third-party data. 

Contextual Advertising

Contextual Advertising and OTT

Written by GumGum

Contextual targeting in OTT (over-the-top video) sits at the juncture of two major digital industry trends. Let’s back up and explain how we got here, and what we mean when we talk about contextual in OTT.

Contextual Advertising

Why Context + Creative is King in the Age of Attention

Written by GumGum

GumGum x MMA’s new webinar on leveraging the power of contextual intelligence to drive consumer attention

Contextual Advertising

GumGum’s Contextual Ad Formats Increase Ad Viewability & Brand Recall

Written by GumGum

New study proves the power of GumGum’s contextual solutions in capturing consumer attention

Contextual Advertising

A Step By Step Post Cookie Action Plan for Digital Advertisers

Written by GumGum

We’ve prepared a post-cookie action plan composed of 7 simple steps to prepare your brand, and your marketing plans, for the cookieless future.

Contextual Advertising

What The Big Tech EO Means for Digital Advertisers

Written by GumGum

President Biden has signed a substantial executive order aimed at promoting competition and reining in big tech. This is an explainer on what types of practices that new EO might curtail and why contextual is a safe and stable alternative.

Contextual Advertising

The Myths (and Truths) of Contextual Targeting

Written by GumGum

Contextual targeting is enjoying a resurgence this year, but unfortunately, we’ve found that along with big headlines, a few myths are still making the rounds. Here are some of the untruths we’ve decided to clear up.

Contextual Advertising

Contextual Advertising 101

Written by GumGum

Definition, Uses and Potential in a Cookie-less World

Contextual Advertising

IAB There's Demystifying Contextual: The Time is Now

Written by GumGum

GumGum CEO, Phil Schraeder was a guest on IAB's new talk show to chat about contextual targeting; busting myths, discussing proven results and exploring the future of contextual in the digital advertising industry.

Contextual Advertising

Meet the Contextual Pioneers

Written by GumGum

A new GumGum video series that features brand and agency executives leading us into a contextual future.

Contextual Advertising

The Death of Third-Party Cookies & The Rise of Contextual

Written by GumGum

The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising.

Contextual Advertising

Consumers First, Contextual Next: What’s Their Take on What Works & What’s Next for Digital Advertising?

Written by GumGum

Connecting with consumers is the ultimate goal for digital advertisers. So why do we so often forget about what they actually want?

Contextual Advertising

Retail & Shopper Marketing: Future Trends & How To Stay Ahead of the Game

Written by Annabel Cermeno

2020 was a year of transformation for shopper marketing and commerce. Consumers adapted new shopping habits, brands shifted their marketing strategies and retailers began to invest in optimizing their online shopping experiences.

Contextual Advertising

Amplify Your Social Campaigns with GumGum’s New Ad Units

Written by GumGum

GumGum is launching two new ad units, GumGum Stories and GumGum Native. GumGum Stories will repurpose Instagram stories and GumGum Native will repurpose Instagram and Facebook posts for placement within more than hundreds of premium publishers in a contextually relevant manner by leveraging GumGum’s contextual intelligence technology, Verity™.

Contextual Advertising

Context + Creative: The Special Sauce of Digital Advertising

Written by GumGum

Contextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and popularity. But what is truly needed for contextual intelligence to be effective in targeting audiences online and helping brands reach their revenue targets?

Contextual Advertising

Landmark Study Proves the Effectiveness of Contextual over Behavioral Targeting

Written by Tahoora Ismail

The debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very important one for advertisers. With increased privacy regulations and the inevitable elimination of cookies on browsers like Apple, Firefox and soon, Chrome, marketers are in need of an alternative — and fast.

Contextual Advertising

GumGum SPARK Neuro Trailer

Written by GumGum

With advertisers increasingly turning to contextual targeting in the post-third party era, we at GumGum wanted to prove once and for all what we’ve known for over a decade: that contextually relevant messaging is a key driver of advertising success.

Contextual Advertising

GumGum: The Leader In Contextual Relevance

Written by GumGum

This month GumGum was honored to receive the Digiday Tech Award for Best Programmatic and Display Platform.