Articles

Timely, up-to-date features highlighting the latest advancements, trends and stories shaping the digital advertising industry. 

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‘Diet’ cookies are lighter on surveillance tactics, but could leave consumers unsatisfied

Written by GumGum

We break down alternatives to digital marketing’s favorite info source

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How DTC marketers are preparing for the end of third party cookies

Written by GumGum

Blitz-scale strategy at stake, but traditional options offer slower, steadier growth

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How Long Can We Pass on Grass?

Written by Ben Plomion

Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no.

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Anatomy of a Federal Data Privacy Law

Written by GumGum

Nationwide regulations could be passed this year. Here’s what marketers should pay attention to.

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How Can Apps Adapt to Apple’s IDFA End Times?

Written by Dan Fennell

With fewer people opting in, mobile publishers may have to pivot hard.

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Retail & Shopper Marketing: Future Trends & How To Stay Ahead of the Game

Written by Annabel Cermeno

2020 was a year of transformation for shopper marketing and commerce. Consumers adapted new shopping habits, brands shifted their marketing strategies and retailers began to invest in optimizing their online shopping experiences.

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Amplify Your Social Campaigns with GumGum’s New Ad Units

Written by GumGum

GumGum is launching two new ad units, GumGum Stories and GumGum Native. GumGum Stories will repurpose Instagram stories and GumGum Native will repurpose Instagram and Facebook posts for placement within more than hundreds of premium publishers in a contextually relevant manner by leveraging GumGum’s contextual intelligence technology, Verity™.

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Context + Creative: The Special Sauce of Digital Advertising

Written by GumGum

Contextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and popularity. But what is truly needed for contextual intelligence to be effective in targeting audiences online and helping brands reach their revenue targets?

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Landmark Study Proves the Effectiveness of Contextual over Behavioral Targeting

Written by Tahoora Ismail

The debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very important one for advertisers. With increased privacy regulations and the inevitable elimination of cookies on browsers like Apple, Firefox and soon, Chrome, marketers are in need of an alternative — and fast.

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Machine Learning 101

Written by GumGum

Know your machine learning from your deep learning; your CNN from your algorithm? Test your knowledge with our mind-expanding Machine Learning 101 course.

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Image Recognition 101

Written by GumGum

GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships.

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Machine Learning 201

Written by GumGum

What is machine learning? And how does it differ from AI or deep learning?

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Suitable Not Safe: Why Advertisers Should Lean Into Sensitive Content

Written by Will Hurrell

In an era of meteoric social change, brand safety tactics are causing division and damaging the very reputations they’re designed to protect. It’s time to redress the balance, writes Phil Schraeder, CEO of artificial intelligence company GumGum, and global marketing consultant, Lisa Licht.

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We Welcome the Data Privacy Changes Coming to Apple iOS 14

Written by GumGum

The digital privacy drumbeat got even louder last month when Apple announced significant changes to how advertisers will be able to target ads and evaluate campaign performance on Apple mobile devices.

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5 Ways Computer Vision Is Giving the Fashion Industry a Makeover

Written by GumGum

Over the past few years, fashion brands and retailers have been rapidly implementing computer-vision-powered solutions. And given that fashion is a $2.4 trillion global industry, those brands and retailers have the potential to, in turn, transform computer vision-because computer vision applications that work at scale in a sector as large as fashion, which is inherently visual to boot, are likely to gain traction across other sectors as well.

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How Computer Vision Is Transforming Media

Written by GumGum

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Me, Myself and AI: An interview with BEN’s Aaron Frank

Written by GumGum

We chatted with Aaron Frank, senior vice president of strategy and insights at BEN, to discuss how the company has gone high tech, and how it has become a trusted brand in its own right.

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4 Robotic AI Influencers On YouTube

Written by GumGum

When you think of people learning about artificial intelligence, deep learning and image recognition, you probably picture lecture halls crammed with laptop-toting computer science majors and a lecturer in front filling a digital whiteboard with forbidding jargon and code. You wouldn’t be wrong.

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GumGum Takes Safety Lead with Anti-fraud Integration

Written by GumGum

We’ve partnered with White Ops to bring the world’s most robust fraud prevention product, MediaGuard, to our entire exchange inventory because our clients deserve the safest programmatic experience possible.

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Why You Can’t Have A Visual Strategy Without Computer Vision

Written by GumGum

With the growth of images and image-based social platforms, it becomes increasingly important to have a visual strategy in place. In a webinar hosted by AdWeek, our CMO Ben Plomion presents Seen & Unseen, discussing how computer vision addresses the growing needs of a visual marketing strategy, despite the challenges that make it difficult for marketers to take advantage of our increasingly visual landscape.