Articles

Timely, up-to-date features highlighting the latest advancements, trends and stories shaping the digital advertising industry. 

Articles

Suitable Not Safe: Why Advertisers Should Lean Into Sensitive Content

Written by Will Hurrell

In an era of meteoric social change, brand safety tactics are causing division and damaging the very reputations they’re designed to protect. It’s time to redress the balance, writes Phil Schraeder, CEO of artificial intelligence company GumGum, and global marketing consultant, Lisa Licht.

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How Computer Vision Is Transforming Media

Written by GumGum

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Me, Myself and AI: An interview with BEN’s Aaron Frank

Written by GumGum

We chatted with Aaron Frank, senior vice president of strategy and insights at BEN, to discuss how the company has gone high tech, and how it has become a trusted brand in its own right.

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5 Ways Computer Vision Is Giving the Fashion Industry a Makeover

Written by GumGum

Over the past few years, fashion brands and retailers have been rapidly implementing computer-vision-powered solutions. And given that fashion is a $2.4 trillion global industry, those brands and retailers have the potential to, in turn, transform computer vision-because computer vision applications that work at scale in a sector as large as fashion, which is inherently visual to boot, are likely to gain traction across other sectors as well.

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4 Robotic AI Influencers On YouTube

Written by GumGum

When you think of people learning about artificial intelligence, deep learning and image recognition, you probably picture lecture halls crammed with laptop-toting computer science majors and a lecturer in front filling a digital whiteboard with forbidding jargon and code. You wouldn’t be wrong.

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We Welcome the Data Privacy Changes Coming to Apple iOS 14

Written by GumGum

The digital privacy drumbeat got even louder last month when Apple announced significant changes to how advertisers will be able to target ads and evaluate campaign performance on Apple mobile devices.

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GumGum Takes Safety Lead with Anti-fraud Integration

Written by GumGum

We’ve partnered with White Ops to bring the world’s most robust fraud prevention product, MediaGuard, to our entire exchange inventory because our clients deserve the safest programmatic experience possible.

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Why You Can’t Have A Visual Strategy Without Computer Vision

Written by GumGum

With the growth of images and image-based social platforms, it becomes increasingly important to have a visual strategy in place. In a webinar hosted by AdWeek, our CMO Ben Plomion presents Seen & Unseen, discussing how computer vision addresses the growing needs of a visual marketing strategy, despite the challenges that make it difficult for marketers to take advantage of our increasingly visual landscape.

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GumGum Named to Gartner’s List of Cool Vendors in AI for Marketing

Written by GumGum

GumGum is excited to announce that it has been included in Gartner’s “ Cool Vendors in AI for Marketing “ report, which highlights interesting, new and innovative vendors, products and services in AI with real-world applications in marketing.

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GumGum’s Pledge to Programmatic Excellence

Written by GumGum

Recently, a controversial technique has emerged within the Supply Side Platform (SSP) ecosystem. We’d like to inform our partners of this less than honest behavior and assure you that we have not engaged in this type of activity.

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Behind the Scenes: We Bring Cannes to You

Written by GumGum

Cannes Lions is one of the biggest annual events on the new media, creative communications and advertising calendar. The team at GumGum has always had a great time down on the French Riviera, making loads of new friends and partnerships.

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6 Best Practices for 6-Second Video Ads

Written by GumGum

Six-second video ads aren’t just a hot new trend-they’re the future of video advertising. As GumGum and Adweek discovered earlier this year, a majority of marketers find unskippable six-second spots to be more effective than longer ads.

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GumGum: The Leader In Contextual Relevance

Written by GumGum

This month GumGum was honored to receive the Digiday Tech Award for Best Programmatic and Display Platform.

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Competition Is Wider Than You Might Think

Written by Gumgum

When Mark Zuckerberg was on Capitol Hill to testify about Facebook’s privacy concerns he was asked a question by Senator Lindsey Graham who questioned simply “who’s your biggest competitor?” Zuckerberg explained it wasn’t so simple. Your competition not necessarily being so simple is true of the movie business too.

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The Post Pre-Roll Era

Written by GumGum

With every new innovation in media technology, marketers must develop new advertising formats that align with the latest ways people consume news and entertainment.

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The Three Challenges of Sponsorships

Written by Gumgum

Sponsorships are ubiquitous and from the red carpet, to the baseball diamond, we see company logos splattered everywhere. Clearly there is a lot of value locked into sponsorships, but nothing comes easy and sponsorships too have their challenges.

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GumGum takes home two prestigious Performance Marketing awards with Vodafone and Wavemaker

Written by GumGum

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Chatbots: Improving Conversions of Automakers

Written by GumGum

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ads.txt 101

Written by Adam Schenkel

Ads.txt is the direct result of an IAB project to put an end to domain spoofing through transparency.

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Why Publishers Should Adopt Ads.txt this Holiday Season

Written by Gumgum

When the IAB first announced ads.txt, a scheme to combat the massive fraud that occurs when bad actors spoof premium inventory to siphon advertising dollars, we assumed every publisher would implement it immediately, but much to our surprise a great many are choosing to hold off for a while.