COGNITEXTUAL: A NEUROANALYTIC STUDY OF CONTEXTUAL AD EFFECTIVENESS
ACCORDING TO OUR BRAINS, CONTEXTUAL RELEVANCE IS KEY
With a sharp turn away from traditional television and print media, consumers are now devouring online content at a rapid rate; on their phones, their laptops and even, their watches. This, coupled with a decline in the collection and usage of third-party data is making it increasingly difficult for advertisers to gain crucial information about consumer interests and browsing history. So then, how are advertisers supposed to market the right ad to the right consumer at the right time? The answer: Contextually Relevant Ads!
In this guide, learn how GumGum works with leading neuroanalytics company, SPARK Neuro, to explore consumers’ neural and emotional reactions to contextual advertising within online media.
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