GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
First Fortune 100 client:
Second office opened NYC
First month of $1M monthly revenue
100th employee hire
First office launched outside the US: London office opened
Launch of GumGum Social
First $1M campaign Rock Your legs
Sydney office opened
200th Employee hire
Launch GumGum Sports
First month of $10M in monthly revenue
Mobile revenue exceeds desktop
Japan office opened
Santa Monica headquarters expansion
Over $100M in annual revenue
European expansion to Belgium, France, Italy and Spain.
Over 300 employees in 21 offices
With nearly 10 years experience, we have become proficient at extracting value from visual content from public and proprietary data sets. We use our proprietary computer vision technology to identify content relevant to marketers to deliver highly visible advertising campaigns and rich insights to brands and agencies. We also help rights holders assess the media value of their sports sponsorships. We’re actively working on applying our capabilities to new problems that could benefit from these capabilities.
Our leadership team consists of experts in artificial intelligence,
computer vision and the future of technology and marketing.
Phil Schraeder is a seasoned media industry executive and recognized thought leader on the subjects of digital advertising and programmatic technologies. As Chief Executive Officer, Schraeder is responsible for GumGum’s success in revolutionizing the digital media and sports marketing industries. He is a regular contributor to Adweek, AdExchanger and Fortune, and a 2017 Los Angeles Business Journal’s CFO of the Year award honoree.
Schraeder, who joined GumGum in 2011, served previously as the company’s President, Chief Operating Officer and Chief Financial Officer. In those roles, he developed the management, revenue, planning, accounting, controls and human resources infrastructures that fomented the company’s rapid expantion and growth. Prior to joining GumGum, Schraeder was VP of Finance for Verifi, a full-service provider of global electronic payment and risk management solutions. He has also worked in accounting and finance roles at the 3D technology licensing firm RealD, the film studio New Regency Entertainment and the accounting leader KPMG. Schraeder owns a B.S. in Accountancy from Northern Illinois University, where he minored in Communications. When he finds time, he enjoys travel, football, relaxing in the Florida Keys and being with friends.
Patrick Gildea is the Chief Financial Officer for GumGum overseeing all finance and HR operations. Patrick has led finance, HR, legal and strategy departments that span from the start-up phase to high-growth global public companies with multiple successful strategic exits over the past decade. Patrick’s hands-on leadership style has allowed him to build high-performing teams to support scalable operations aligned with the vision of the business.
Prior to GumGum, Patrick help lead Joybird.com to a successful exit with La-Z-boy, served as the CFO of Gracenote, where he was instrumental in both its growth to a $250 million business that operated 5 divisions with more than 2,000 employees in 20 offices around the globe and in its sale to Nielsen Media in 2017 for $583MM, and was the first CFO of M-GO scaling the business and ultimately selling it to NBCUniversal to become FandangoNow.com.
Earlier in his career, Patrick was the Group Vice President of Corporate Strategy and Development at Blackhawk Network (NASDAQ:HAWK), ran corporate development at IC Media, where he helped raise three rounds of venture capital and sold the business to Citibank Private Equity, was an investment banker at Credit Suisse First Boston and began his career as a CPA at Arthur Andersen. Patrick graduated with a degree in Japanese from Sophia University and a B.S. in Accounting from the University of Southern California.
Ken Weiner leads the engineering and product teams behind the industry’s top computer vision platform for marketers and rights holders. As an active member of the ad tech community, Weiner is a guest columnist for VentureBeat and Forbes, a frequent speaker at conferences and a participant of industry groups such as IAB’s OpenRTB Working Group. He also runs the LA AdTech Meetup which brings together ad tech engineers and product managers. Weiner was LA Business Journal’s 2015 CTO of the Year, and in 2003, he was included in the InfoWorld 100 for his work on uPortal, an open-source web portal framework for the higher education community.
Before coming to GumGum, Weiner was the Director of Engineering at the lead-generation platform LowerMyBills.com, acquired by Experian in 2005. He has also worked as an open-source software consultant, a project manager and an instructor at Interactive Business Solutions, acquired by Unicon Inc. in 2003. Weiner received a B.S. from UCLA and currently lives in Los Angeles. Away from the office, he enjoys mountain biking, hiking, California native plants, jazz music and playing the saxophone.
Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA.
Before he was hired by GumGum, Plomion was Head of Marketing for the programmatic advertising company Chango, where he established the business development and marketing organizations and helped guide the firm to its acquisition by Rubicon Project. Earlier, he held a variety of marketing leadership positions at General Electric, where he helmed the company’s global digital media practice. Plomion is a French native and a graduate of GE’s Experienced Commercial Leadership program and McGill University’s MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
As the GM of GumGum Sports, Brian Kim oversees strategy, sales and operations for GumGum's sponsorship valuation division. He helps both sponsors and rights holders measure the value generated from live event branding across platforms that include TV, streaming, digital content and social media channels. Kim brings over a decade of experience in business operations, product development and product strategy, most recently having been GumGum's SVP of Product.
Prior to GumGum, Kim was the Director of Product Management at ReachLocal, an online advertising agency for SMBs. There, he managed the launch of several display advertising solutions. He began his career at Yahoo!, serving in multiple functions across finance, account management and product marketing. Kim holds a B.S. in Biomedical Engineering from Columbia University and lives in Los Angeles with his wife and son. In his spare time, he enjoys golfing, traveling the world and is an avid LA Lakers fan.
With more than 11 years of digital advertising and finance experience, Jeremy Kaplan manages a robust sales team that works with many of the world’s largest brands, agencies and trading desks, across both the United States and Canada. He is also responsible for GumGum's agency partnerships and overall strategy.
Before joining GumGum, Kaplan led Undertone’s New York sales team as Senior Sales Director. During his five years at the company, he helped the digital advertising firm double its revenues and navigate a $180 million acquisition by Perion. Kaplan earned a B.S. from the Robert H. Smith School of Business at the University of Maryland, and he currently lives in New York City with his wife, Jennifer, and his son, Jack.
Jennifer Van Hook has spent 15 years building and managing high-performing sales teams, in a career that has taken her from media to ad tech and from New York City to California. At GumGum, she’s responsible for driving sales strategy for key business verticals, working across the sales, marketing, publisher development and product departments.
In her most recent job prior to GumGum, Van Hook built and ran Undertone’s Los Angeles sales team. Before that, she led the digital entertainment team at the Los Angeles Times and worked in sales at Tribune Interactive in NYC. Van Hook received her B.A. from Hartford’s Trinity College, and she currently resides in Los Angeles with her husband, Micah, her son Charlie and her stepsons Tomas and Sam. When she isn’t chasing around three young boys, Van Hook enjoys cooking and pilates.
Vaibhav Puranik leads GumGum’s world-class engineering team, a position that has empowered him to play a key role in shaping our big data and natural language processing platforms. Puranik is also responsible for maintaining GumGum’s entire server infrastructure, which includes thousands of servers located in AWS data centers all over the world.
Prior to joining GumGum in 2008, Puranik served as Principal Engineer at LowerMyBills.com. A frequent speaker at Los Angeles big data meetups, Puranik began his career with NASA’s Johnson Space Center and holds a Master’s degree in Computer Science from the University of Houston Clear-Lake. He currently resides in Los Angeles, where he spends his free time reading on a range of different subjects and writing for his three technology-related blogs.
As VP of People Operations, Kelly Battelle is responsible for hiring the industry’s best talent and for creating a positive, collaborative work environment where GumGum’s thinkers and doers can thrive. With more than 20 years of human resources experience, Battelle is a highly skilled communicator who takes pride in her ability to develop cross-departmental strategies that push our business forward.
Battelle comes to GumGum from The Walt Disney Company, where she served as the global media giant’s Senior Manager and HR Business Partner. Throughout her career, she has also played a hands-on role at a variety of small- and mid-sized companies, including Razorfish and RealNetworks. Battelle is based in Venice Beach and holds a BA in Sociology from Washington State University and a Certificate in Coaching from The Coach Institute. When she’s not making GumGum a great place to work, she enjoys spending time at her family cabin in Big Bear with her husband, Tony, her daughters, Emily and Elise, and her kitty, Riley.
Tori Stevens recently joined GumGum Sports, an AI-powered sponsorship measurement platform, as SVP of Customer Success. With nearly 20 years of experience in the global sports industry, Tori leads a team that is responsible for helping the company's global client base leverage GumGum's platform to measure and optimize their sponsorship portfolios. She came to GumGum from the Boston based Sports Innovation Lab. Prior to that, Tori led strategy at GlideSlope/CSM Sports Advisory and held a variety of leadership roles at ESPN. Before embarking on a sports career, she worked for the Boston Consulting Group. Tori received her BA from Dartmouth College and her MBA from Columbia Business School.
Adam is the Senior Vice President of Global Commercial Development responsible for programmatic advertising, international markets, and business development at GumGum. He has been with GumGum since 2013, where he founded its Programmatic Department and developed the first custom in-image programmatic offering to be transacted at scale through real-time bidding. He has been a member of IAB’s Programmatic Council since 2014.
Previous to GumGum, Adam worked on reality television and celebrity licensing and endorsement deals at United Talent Agency. He holds a degree from Arizona State University’s W. P. Carey School of Business undergraduate program and currently lives in Brentwood, California. An avid sports fan, Adam enjoys playing golf and traveling when he is not working.
As Senior Vice President of Operations at GumGum, Travis is responsible for the company’s global operations. He oversees the AdOps, Account Management, Sales Ops, Design and Business Intelligence teams worldwide, bringing over 10 years of experience in digital media leadership to deliver innovative and profitable solutions for GumGum’s long term success.
In addition to devising and executing global company strategy, Travis manages the execution and performance of media campaigns and maintains the financial health of GumGum’s media platform. Since joining GumGum in 2012, he has spearheaded numerous operational initiatives, including the development of the company’s Data Management and Data Visualization Platforms and the establishment of its AdOps and Business Intelligence teams.
Prior to GumGum, Travis worked in Business Development at comparison shopping platform Shopzilla/Connexity and held Operations positions at several non-profit organizations.
Travis holds a degree from the University of Minnesota and lives in Brooklyn, NY with his wife, son, and dog. When he’s not on the job, Travis enjoys fantasy sports, golf, and travel.
In the news
July 10, 2019
A flaw in the PSG strategy of indulging their stars' every whim
July 09, 2019
2019 Effective Digital Marketing Awards winners revealed
July 02, 2019
GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited
July 08, 2019
Illegal streaming is causing Premier League clubs to lose around £1million worth of sponsorship EVERY game, new study claims
June 25, 2019
Programmatic industry insights flow with wine at Cannes Lions
Visit the Insights section to see our most recent contributions to business and trade publications.
Featured As Cool Vendorsin AI For Marketing2018
in the Inc 50002018
Ranked #268 for Deloitte'sFast Growing 5002018
100 Most IntriguingEntrepreneur2017
LA Business Journal'sCFO Awards Winner2017
For speaking engagements, interview requests and press inquiries, please contact PR@gumgum.com