General

• Q: What is In-Image Advertising?
• A: In-image advertising is a term used to describe targeted ads overlaid on images.
• Q: Why should I display ads on my images?
• A: The Internet is flush with traditional banner ads and users have become so accustomed to seeing them that they are clicking less often. This translates to less revenue for publishers. In-images ads are a new and exciting way to drive meaningful revenue to your website without compromising your existing inventory!
• Q: What is GumGum?
• A: GumGum is the world's largest in-image ad platform reaching more than 120 million unique users worldwide.

Joining GumGum

• Q: How many unique visitors are required for a website to join GumGum?
• A: GumGum does not have a set minimum to join.
• Q: Can a site with predominately International/Non-US Traffic register with GumGum?
• A: Absolutely, we accept all countries!
• Q: Does GumGum conflict with existing ads on my website?
• A: GumGum's ads work alongside standard ad networks including Google Adsense, Adbrite, Kontera, etc.
• Q: What CPM rate does GumGum pay publishers?
• A: Our CPMs vary depending on image use, size, frequency of images, vertical, and U.S. vs. international traffic.

Ad Specifications & Customization

• Q: What type of ad units does GumGum offer?
• A: GumGum's in-image ad units include text ads, banner ads and flash ads. Depending on the size of the image, there are a variety of different units that could be displayed. Here is a complete list of supported ad sizes:
  • Text, Banner (300x60), Banner (225x210)
  • Rectangle (156x220), Rectangle (255x110), Half Banner (234x60)
  • Full Banner (468x60), IAB (728x90), IAB (180x150)
• Q: Can I control the type of ads that are displayed on my images?
• A: Publishers are not able to control the specific type, size or style of GumGum ads that are displayed.
• Q: Do you display ads on all images?
• A: We only display ads on full-sized images, defined as images larger than 200 x 200 pixels.
• Q: Can I control which images display ads?
• A: Absolutely! You can also prevent ads from showing by including "ggnoads" in the image source URL or div element. Please reference our Ad Suppression Instructions at http://gumgum.com/ad-suppression-instructions for more information.
• Q: Will GumGum ads affect the look of my image?
• A: Not at all! GumGum's ads are strictly overlays and can be closed out by users at any time. You can crop, edit, and/or stylize your images as desired.

Implementation

• Q: How does GumGum's technology work?
• A: A simple one-time, one-line Javascript code install enables us to detect images on your website and match relevant ads to them.
• Q: How do I install the GumGum code on my site?
• A: Please see our implementation guide at http://gumgum.com/implementation-guide.
• Q: How long will it take the ads to appear once I add the embed code to my site?
• A: We review new site submissions within 72 hours. Once your site has been approved and classified, ads will begin appearing within 5 minutes.
• Q: How can I help GumGum improve the relevancy of ads?
• A: Describing each photo with HTML alt text will improve our ability to target ads. Be as specific as possible. Telling us it is a picture of a "car" helps, but a "BMW sports car" is better. For more information, read "How To Get More Targeted Ads?".
• Q: How can I drive additional value from my images?
• A: GumGum has created a rich, user-friendly toolbar that assists in driving traffic back to your site through user sharing and viewing. To add the toolbar to your property, register at GumGum. For more information, read "How Do I Drive Additional Value From My Images?".
• Q: Can I disable ads for some images but not for others?
• A: Yes, see: Ad Suppression Instructions.

Technical Difficulties

• Q: After installing the code ads are not showing up on my website. Why?
• A:
  • Make sure that the GumGum code is embedded before the closing body tag.
  • Are the images smaller than 150x150 in size? Ads will only display on images larger than 150x150.
  • The z-index (http://www.w3schools.com/css/css_positioning.asp) for your images may be set higher than our ads. Check to make sure your z-index is less than 10,000.
  • Still having problems? Contact us at support@gumgum.com and we'll be more than happy to help!
• Q: Why are the ads not appearing within the images?
• A: There may be a problem with your HTML which can interfere with our ability to position the ads within the images. Please check for errors by entering your page URL here. The most common errors are unclosed HTML elements
• Q: Why are the ads not aligning properly?
• A: This is often caused by errors in the HTML or CSS source code of the web page. Try validating your page here and see if any errors are identified. It is also important to make sure that the GumGum embed code is positioned on the page immediately before the closing body tag.
• Q: Why is GumGum showing the same ad/keywords over and over?
• A: Keyword ads are a type of in-image advertisement that we have noticed are quite successful. Even though each keyword ad has the same general format, each ad should have different keywords.
• Q: Why are ads being displayed below the footer of my web page?
• A: Problems like this are usually caused by invalid HTML on the page. Please try fixing some of the HTML errors on your page by entering your URL here.
• Q: Why can't I log in at GumGum.com?
• A: To log in, confirm that you are using the correct email address and password. If the log in still doesn't work, it may be a password problem. Click on the "forgot password" button to reset your password. If that doesn't work, then it might be a login loop. To fix, please delete your browsers cache and cookies, restart your browser, then try again. If the problem still persists, contact us at support@gumgum.com with the error message and email address.

Payments

• Q: How does GumGum pay publishers?
• A: GumGum pays our publishers within 60 days after the month once you reach the $50 threshold. For example, if your account reached $50 in June you would receive payment by August 31st. All payments are sent through Paypal. You can enter your payment information when you register or under the billing tab. If your country doesn't support Paypal, please email us at support@gumgum.com with your billing address and who the check should be made out to.
• Q: How soon do I start earning revenue?
• A: You will start earning revenue as soon as ads start displaying. Note however, there will be a short adjustment period while we determine the most relevant and highest-paying ads to display on your website.
• Q: Where can I see my earnings?
• A: Daily reporting is available through our Publisher Center. When you register an individual account will be created that will include access to earnings.
• Q: Does GumGum offer a referral program?
• A: Yes! Please email us at sales@gumgum with your referral's name, email, and website. If the site isn't already registered, we'll generate an email that includes a link to our registration page where your referral can sign up. Once registered, you will earn 40% of your referral's first month's revenue!

Reporting

• Q: Is GumGum's reporting updated in real time?
• A: Our system is updated once each day. When you log in, you will be shown the previous day's data as a default.
• Q: Why doesn't GumGum's page view count match what I am seeing in my Google Analytics or other analytics reporting?
• A: We only count page views where GumGum services are shown (ie. ads). We don't always display ads.
• Q: Does GumGum report click through data?
• A: At this time GumGum's self-service reporting system shows page views because our compensation structure runs on a CPM basis. We do not provide click information.
• Q: Why does the reporting page show me earning more than I actually received?
• A: Our "Billing" page and our "Reporting" page often show different date ranges. The billing page shows earnings for each completed month. The reporting page has earnings for any time period, so it may show that you have made more money than you are seeing on the billing page since the billing page will not be updated until the end of the month.