Frequently Asked Questions

We want your GumGum experience to be as easy as possible. If none of these FAQs answer your question please, contact us.

Ad Specifications & Customization

Q: What types of ad units does GumGum offer?
A: We currently offer several different types of in-image and in-screen ad units. Please check for live demos. Contact if you are interested in learning more about our units or in changing the type of units that appear on your site(s).
Q: What ad sizes does GumGum run?
A: Our in-image and in-screen units are responsive, meaning that they dynamically adjust their size to match the size of the content on which they appear. The width of our ads will always perfectly match the width of the image or screen that they appear on. The height of our ad units varies depending on the size of the content, but generally does not exceed 150px. With in-image ads, our ad server takes the height of your images into consideration and chooses the appropriate height of ad to display, so that the ad will generally occupy the lower third of the image.
Q: Do you display ads on all images?
A: We only display ads on full-sized images, defined as images larger than 250 x 200px.
Q: Do your ads work on mobile and tablet devices?
A: Yes, our ads work on mobile and tablet devices. Note that our in-image ads will only appear on your mobile template if the images are larger than 250 x 200px in size. Please contact us at if you have any other questions regarding integrating GumGum on your mobile optimized or responsive site templates.
Q: Can I block ads from appearing on specific pages or images on my site?
A: Yes. Please reference our Ad Suppression Instructions for more information.


Q: How do I integrate GumGum ads on my site?
A: GumGum ads are served via a Javascript embed code, which can be placed directly in the footer of your page or loaded via an ad server. Our in-image and in-screen ads are both served via the same embed code, so there is no need to deploy multiple tags. Please see our Implementation Guide for more information.
Q: How long will it take the ads to appear once I add the embed code to my site?
A: Once you have added the code to your site, we can begin targeting relevant ads within 5 minutes.
Q: How can I help GumGum improve the relevancy and targeting of in-image ads?
A: Describing each photo with HTML alt text improves our ability to target relevant ads. Be as specific as possible: telling us it is a picture of a "car" helps, but "BMW 3 Series" is better.
Q: How can I block ads from appearing on specific pages or images on my site?
A: Please see our Ad Suppression Instructions for details.
Q: What is a Zone?
A: Zones distinguish different sites and ad placements across your account for reporting and ad targeting purposes. If you have multiple sites, you will need to create a unique Zone for each of them. If your site has multiple different types of content such News, Sports, Entertainment, Technology, etc, or if you need to have precise control over which types of ads appear on different sections of your site, it is also recommended to create a unique Zone for each section.

Technical Difficulties

Q: After installing the code, ads are not appearing on my site. Why?
A: Due to the nature of our targeting, you may not always see ads on every image and/or page. The majority of our ad campaigns are also specifically targeted to the US market, so if you are located outside of the US, you may not see any ads. If you have had the GumGum code installed on your site for more than 24 hours, and you are not seeing any data on the Reporting page, please contact for troubleshooting.
Q: Ads are appearing outside of the images in my slideshow. Why?
A: If this is occurring, it’s likely that your slideshow uses CSS to display hidden images on the page. Contact our support team at for troubleshooting.
Q: Will GumGum work with CloudFlare?
A: CloudFlare is a service developed to assist publishers in optimizing the delivery of content on their pages. Rocket Loader, one of the services provided by CloudFlare, optimizes and rewrites scripts. This may cause problems when trying to use GumGum's JavaScript code.

According to the CloudFlare FAQ, an additonal attribute can be added to the JavaScript tag to tell the optimizer to ignore it.
If these are the JavaScript tags you are using:
<script src="//"></script>

You will need to add the "data-cfasync='false'" attribute to our tags, as shown below:
<script data-cfasync='false'>ggv2id="Zone-ID"</script>
<script data-cfasync='false' src="//"></script>


Q: How does GumGum pay publishers?
A: GumGum's payment terms are net 60 days. Once your account balance has reached $50, a payment will automatically be sent during our next payment cycle. For example, if your account reaches $50 in June, you will receive payment by the end of August. All payments are sent via check, PayPal or ACH.
Q: Do I need to invoice GumGum?
A: No. Our publisher payment process is completely automated, so there is no need to invoice us.


Q: Is GumGum's reporting updated in real time?
A: The data on the Publisher Center is updated once each day. When you log in, you will be shown the previous day's data by default. All data is reported based on the Pacific Time zone.
Q: Why doesn't GumGum's page view count match what I am seeing in my Google Analytics or other analytics reporting?
A: The Reporting page only reports the number of page views where our javascript tag has fired. GumGum counts a page view when the GumGum ad code is executed by a user's browser. Similarly, analytics counts a pageview only when the analytics tracking code is executed by a user's browser. Because they are located in different parts of your page, it is possible that one of these JavaScript snippets will load and the other will not.
Q: Why is the payment that I received different from what I had seen reported on the Reporting page?
A: GumGum’s payment terms are net 60 days, so the account balance displayed on the Reporting page could include revenue that was not yet ready to be paid out during the last payment cycle. The data on the Reporting page is also estimated and does not reflect certain adjustments that could either increase or decrease the actual revenue that you receive. While such adjustments are rare, for finalized information regarding your account balance and pending payments, you should always rely on the Billing page.